about the company

Qualia packages and distributes a wide variety of wearables, gadgets and audio products throughout the Middle East and North Africa region — catering to people‘s lifestyle and businesses needs and requirements in the region.

When we chose the name “Qualia” (in reference to human experience) it was our way of acknowledging that indisputable relationship between us and the variety of products and gadgets which we interact with on a daily basis.

To us, Qualia has never been simply a matter of harvesting decades of collective experience and accumulated resourcefulness. Each one of us at Qualia appreciates that sensational experience brought by 21st century technology. In fact, and despite all the professional effort we put into a new product or service — each one of us loves the fact that we get to test these toys first; and imagine what it would mean to a seasoned fisherman, a rebellious teenager or a music lover.